clock. I think we complemented each other’s knowledge and skills, so each of us learned from the other.”, Page adds: “I remember a cool story: We didn’t have any air conditioning or heating in that shop, because that stuff was pretty expensive, so it got axed from my budget request. This was a showcase NAMM bass, and I've personally never seen another one like it. Watch the company's video demo: For more information: Fender. While Fender management might first have viewed the Custom Shop as a small showcase – a ‘jewel in the crown’ of the operation – that attitude quickly changed once the department’s potential became clear. The Fender Custom Shop is proud to include the Rocky Stratocaster in the Dream Factory Series, a collection of short documentaries that showcase the journey of custom-built guitars created at the Fender Custom Shop. From Artist Series guitars that capture the vibe of our favorite rock stars to Artisan Series axes that highlight the beauty of rare, exotic woods to thunder-summoning Custom Shop basses to Masterbuilt marvels, we’ve got it all. He held on until 1998, when he left his position as head of the Custom Shop to become Executive Director of the Fender Museum of Music and the Arts Foundation. From our exclusive ’67 models to limited edition guitars, our professional staff will work directly with you to assist in … I had left Fender at the end of January of 1986 to spend the year in the studio working on my music, but I did some design consulting for Fender as well. It's where the most skilled luthiers in the world create truly unique instruments that meet the rigorous standards of refined players. The Custom Shop pays homage the history of this axe giant, complete with tributes to Jimmy Page, Stevie Ray Vaughan and Eric Clapton, some imaginative mods and more relics than you’d find in a shipwreck.. Fender has just launched its 2019 Custom Shop Showcase in Sydney. Fender Musical Instruments Corporation is the world’s foremost manufacturer of guitars, basses, amplifiers and related equipment. Music event in Cairns, QLD, Australia by Buzz Music on Thursday, November 7 2019 Wildwood Guitars is proud to showcase the largest collection of Fender Custom Shop guitars on the planet. Having begun as Fender’s ‘best of the best,’ the Custom Shop has continued to live up to that reputation, while fulfilling the needs of a far larger number of customers than Stevens and Page likely could ever have imagined at the start of it all back in 1987. … Fender needed us to build some guitars, and our ‘real’ shop was yet to be built at the Corona factory. Over his many years with the Fender Custom Shop, Master Builder Dennis Galuzka has made countless guitars. View the most sought-after Fender Custom Shop guitars currently in Australia and discover where to find them. For his part, Page confirms that the team was expected to hit the ground running, and initially to function in pretty scrappy circumstances: “When Michael and I first started working in January of ’87, we were in the R&D Model Shop in Brea, a small, fenced off area in the warehouse, just outside of the R&D offices. Orders placed now will begin building January 11, 2021. We are committed to meeting the needs of our customers offering an … Although instruments may not be ordered directly from the Fender® Custom Shop, we have established a network of Authorized Fender Custom Shop Showcase Dealers who will give you personalized service on product pricing, options and availability information for Custom Shop instruments. The Custom Shop pays homage the history of this axe giant, complete with tributes to Jimmy Page, Stevie Ray Vaughan and Eric Clapton, some imaginative mods and more relics than you’d find in a shipwreck. Previous Post Fender American Vintage 1956 Stratocaster in Shell Pink eingetroffen. This guitar has been tested and is fully functional. He said, ‘Page, you need to get some air conditioning in here, you’re drenched!’ Boom, instantly approved! Sparkles, relic’d finishes, paisley, exotic tonewoods, and even diamonds, there was plenty of bling on parade. So we had both. Having reconfigured the operation as FMIC, the new owners initially set about pulling the basic models from the ashes and establishing a new factory in Corona, California – the Fullerton plant not having been included in the terms of the sale. Music event in Cairns, QLD, Australia by Fender on Thursday, November 7 2019 I don’t think he ever saw it growing to the extent that we ultimately did. Please talk with us 02 6696 3530 Tony Elder / Steve Jackson Black Dot Music Est 1985 Hold !!! Initially, says Page, Schultz saw the venture as “a couple of … I was hand-rasping the contours on a Strat body – I think it was an Yngwie prototype. In the midst of saving Fender Musical Instruments Corporation (FMIC) from ruin and recapturing the strengths of this once-mighty guitar brand, Bill Schultz also decided to establish a ‘best-of-the-best’ department, where top-level luthiers would craft the finest renditions of both traditional Fender models and adventurous new designs, to suit the needs of name artists and special-order clients alike. “While he was gone, I worked with the Corona Factory Manager to get the construction going on our new shop, an 800-square-foot area walled off from the main factory floor. That was monumental to me!”, For his part, Stevens also looks back fondly at what he helped to achieve for what was then a relatively young and much smaller Fender operation. Stunning large flake Gold Sparkle finish, with nitro lacquer gloss body. From our exclusive ’67 models to limited edition guitars, our professional staff will work directly with you to assist in selecting the best guitar for you. Now most of the Fender “custom shop” guitars are Team Built. The Fender Custom Shop Showcase features a … Read More . At Max Guitar, we take pride in announcing that we've been a Fender Custom Shop Showcase dealer for a very long time. In short, the Custom Shop not only turned the desired profit: it thrived. Fender Custom Shop Showcase Dealer In addition to being on of Wisconsin's largest Fender Guitar Dealers Cream City Music is an Authorized Fender Custom Shop Showcase Dealer. Although instruments may not be ordered directly from the Fender® Custom Shop, we have established a network of Authorized Fender Custom Shop Showcase Dealers who will give you personalized service on product pricing, options and availability information for Custom Shop instruments. Mar 11, 2020 - Fender Custom Shop Electric Guitars for playing all music genres. The Fender Custom Shop Showcase features a wide range of stunning guitars from the many creative minds that are innovating at the factory in Corona, Calif. One of the booth’s top attractions is the color wall. After the early guitars for Johnson and Clapton, Stevens and Page set about crafting guitars for what seemed a perpetually stellar list of big-name artists. He wanted us to be able to build anything that people wanted, and I think he saw us as being able to lift the overall quality image of Fender. Once FMIC had its feet on the ground, though, Schultz wanted to remind the guitar world how good a Fender could be. Initially, says Page, Schultz saw the venture as “a couple of guys in the back 40 whittling away at some cool guitars. Initially, he said he didn’t care if we made any money, he’d be happy if that broke even.” Soon, however – about six months into the operation, Page recalls – the image of the ‘jewel’ turned to dollar signs, and Fender insisted the Custom Shop become a profitable operation. Learn more about Fender electric basses. Get the best price on Fender American Showcase Guitars at Guitar Center. The following History of the Fender Custom Shop is courtesy of Guitar.com and is reused with permission. Recent Articles by PRESS RELEASE. pin. Shop Fender guitars, basses, amplifiers, audio equipment, accessories, apparel and more. “Page and I hit it off quickly, and I realised I needed his knowledge of Fender. Discover the sound of Fender, the spirit of rock-n-roll since 1946. As one of only a handful worldwide Fender Custom Shop Showcase designated dealers, we offer a stunning selection of Fender Custom Shop models. Third Coast Guitar Service is now providing full service guitar, amplifier and electronics repairs at Make’n Music Make’n Music is happy to welcome Third Coast Guitar Service to our new location in Northfield, Illinois! Subscribe Subscribed Unsubscribe 1.1K. I agreed,” he relates. From our exclusive ’67 models to limited edition guitars, our professional staff will work directly with you to assist in selecting the best guitar for you. They’re still making guitars the same way they always have: with love, diligence, passion, and care. All-in-all, the Showcase features the most reliable hardware Fender has ever made. Fender Custom Shop: Turning musical dreams into realities. Shop Fender and more at the original home of tone - Make'n Music. For over three decades, the growing team of Master Builders and Team Builders have been perfecting the art of guitar-making, … We are committed to meeting the needs of our customers offering an … Custom Shop builders are completely dedicated to their art—part craftsman, part artist, part music fan and, more often than not, part mad scientist. It seemed like inspiration really struck the builders in 2016, because this year’s show had some of the coolest, most forward thinking and excellent playing guitars we've seen in quite some tim Shop Fender and more at the original home of tone - Make'n Music. Stevens had begun his career in earnest in 1967, working with the late Larry Jameson at the famed Guitar Resurrection in San Francisco, California – a place where countless major Bay Area guitarists came for their repair and custom work. The Custom Shop’s founding twosome were gone, but not before they had carved out a substantial new chunk of Fender history. Custom Shop builders are completely dedicated to their art—part craftsman, part artist, part music fan and, more often than not, part mad scientist. A clear bid to attack Gibson where they lived, this dual-humbucker model had a mahogany body with a maple top which Stevens carved in his own garage for lack of appropriate tooling at Fender. After touring the factory and talking shop with some of Fender's top Master Builders, Brett sat down in the design lab to create what would become Eddie's Guitars first exclusive Fender Custom Shop instruments. While Fender management might first have viewed the Custom Shop as a small showcase – a ‘jewel in the crown’ of the operation – that attitude quickly changed once the department’s potential became clear. Dressed up in an exclusive finish with matching painted headstock, this Strat features a compound profile neck, American Showcase single coils and advanced wiring. From our first day of production in 1987, the entire Custom Shop team has remained fully committed to exceeding the expectations of our loyal customers. So, I was at NAMM [in 1985] with Shadow because I was using their piezo saddles on my basses, and Robben was very tight with Dan Smith from Fender, so Roscoe brought him by the Shadow booth to meet me and see another bass I had there.” By this time, Stevens’ work had also been featured in several articles in prominent Japanese guitar magazines – where the push toward what we now call the ‘boutique’ guitar market seemed to be championed most vociferously – and he had also carved out a reputation as one of the most respected repair men in the vintage community. The American Showcase Telecaster has a string-thru-body bridge with 3 brass saddles, a fail-safe design than has stood the test of time. But it was Stevens’s wild custom orders and original designs that really gained the attention of the wider guitar world. May 2, 2017 - We are very excited to offer this one-off Masterbuilt guitar from the Fender Custom Shop display at the 2017 Winter NAMM show. Yeah, these all come from the “Fender Custom Shop”, but there are Team Built then there is Master Built. Fender then selected one card for each model at random and offered the winning buyer an exclusive ownership opportunity. Michael Stevens continues to build guitars to custom-order in his workshop in Alpine, Texas, while also spending as much time on horseback out in the backcountry as he can possibly manage. I had a head-band on, sweating like crazy because of the heat. Loading... Unsubscribe from Zane Banks? Interested. What has … Read More . Locking 18:1 ratio tuners make it easy to restring and remain in perfect tune. Terms of Use | Subscribe Subscribed Unsubscribe 639K. Hier finden Sie exklusive Telecaster Einzelstücke, ausgewählte Master- und Team-Build Modelle sowie Highlights aus dem Fender Custom Shop. “I guess around 1989,” says Page, “it really hit me that we had the opportunity to create this new piece of Fender history. Zane Banks: Stunning Western Swing at Fender Custom Shop Showcase Zane Banks. Custom Shop himself,… Fender Custom Shop 1960 Stratocaster "Chicago Special" Journeyman Relic Aged Sherwood Green (Serial #R107786) Description. £3,220.00 Furch GNC 4-SR with Deluxe Case. Leave a Comment Antworten abbrechen. layby? Fender Custom Shop 1959 Jazzmaster "Chicago Special" Journeyman Relic Faded/Aged 3-Tone Sunburst (Serial #R94648) Description Our goal with our Custom Shop Jazzmasters was to make the absolute best sounding and playing JMs out there. NAMM 2020: Visiting the Fender Custom Shop booth at any trade show is always a treat – and this year’s NAMM Show proved no different. But this fame meant that Fender wasn’t the only one aware of Stevens’ abilities. This 2001 Custom Shop Custom Classic Tele comes with "U"-shaped flamed maple neck with skunk stripe, beautiful 3-Tone Sunburst finish, white pickguard, and chrome hardware. Done!”. Whether you get a Custom Shop Stratocaster, a Custom Shop Telecaster or one of the excellent Custom Shop Jazz Bass guitars, Fender always delivers to the quality expectations people have for their products. Although we had discussed opening the Custom Shop many years prior, Bill had finally decided to make it happen. But I took the Fender job.”. Fender Custom Shop 62 Precision bass in Gold Sparkle with Crackle finish crafted by Master Builder Greg Fessler. As part of the Fender Custom Shop Prestige Collection, the guitar is … swap? “I was told I could have an assistant of my choice, but would I speak to a few guys they thought would be good? Mike Eldred took the helm of the Custom Shop upon Page’s departure in 1998, the launch of a long and successful tenure that lasted until his own departure in 2015, when Mike Lewis stepped into the job. Meanwhile, in late ’88 and early ’89 the Custom Shop also generated Fender’s first American set-neck solidbody guitar, the Stevens-designed LJ (named in honour of Michael’s friend from Guitar Resurrection, the late Larry Jameson). Fender Custom Shop Figured Rosewood Stratocaster. Unlike Michael Stevens, John Page had already had the bulk of his guitar-making experience at Fender by the time the Custom Shop was a glimmer in Schultz’s eye. I also started buying tools that we would need for the shop. Fender Custom Shop American Custom Telecaster - Honey Burst Solidbody Electric Guitar with Ash Body, Maple Neck, Maple Fingerboard, and 2 Single-coil Pickups - Honey Burst Rated 5/5 1 review Write your review Item ID: TeleAmCuHB For Fender players of the past 30 years, however, the term more likely denotes an effort to recreate the best of the company’s guitars of the 50s and 60s. You are the only reason they exist and they're dedicated to bringing your dreams and the vision of your Custom Shop … Showcase #68 Limited Edition Stratocaster Faded 3 Tone Sunburst Want to trade? £1,495.00 Gretsch G6129T Players Edition Jet FT with Bigsby, Red Sparkle. Custom builds for Pete Townshend and David Gilmour were completed in the early days, and soon Yngwie Malmsteen, Elliot Easton, Caesar Rosas, Danny Gatton, Robert Cray, Waylon Jennings and a host of others joined the list. But such rapid growth had already sent Stevens back to his beloved Texas where he created an independent one-man custom shop of his own in 1990. By Mike Duffy Each year at the NAMM Show in Anaheim, Calif., the master builders in the Fender Custom Shop showcase some of their finest work in the Prestige Collection , a group of guitars and basses that are truly design marvels. We asked Fender Custom Shop co-founders Michael Stevens and John Page to talk us through it, but first let’s go back a few years. Returning to the guitar fold in 1978, Stevens opened his own workshop in Austin, where he repaired – and eventually built – guitars for another wave of major artists. In Store Has to be in the top five playing […] To do this, he needed a Custom Shop, and he tasked FMIC Vice President Dan Smith with setting it up. “I’m particularly proud just to have gotten it jump started and headed with pride in the right direction,” he tells us. Every year at the NAMM Show, the Fender Custom Shop gets a chance to showcase all of the projects its group of master builders has finalized, and the 2014 event is no different. This devalues the true custom shop instruments. Guitar Village is proud to be one of only a handful of Fender Custom Shop Showcase Dealers in the UK. Shop Fender guitars, basses, amplifiers, audio equipment, accessories, apparel and more. Willkommen beim Fender Spezialist Musikhaus Hermann! LPD Pedals Unveils the New Eighty7 Deluxe. £1,870.00 Music Man Sabre Honey Suckle. Minyama Place Cnr Nicklin Way & Kensington Dr, Minyama, Queensland 4575. Mooloolaba Music Centre. By this time we had added a bunch of new employees. See the Fender Custom Shop's most daring creations, straight from the 2018 NAMM Show floor. For some time we have been recommending our customers visit Third Coast for all … “By around November of that year, I realised that I was going to have to go back to work somewhere, so I contacted Dan Smith and asked him if there were any openings. Greg Koch and Kim Allen Scale The Heights And here's Mr. A decade after its inception it had grown into its own 30,000-square-foot premises filled with 60 employees – a roster that including notable Master Builders such as Fred Stuart, JW Black, John English, John Suhr, Stephen Stern, Gene Baker, Mark Kendrick, George Blanda and Alan Hamel, among others. Show Map. Post navigation . Nur haben Fender vielleicht fast schon ein bisschen den Vogel abgeschossen. “It was in early 1986, after that NAMM show, that Dan [Smith] called about using me as a consultant, and again about licensing my design, and then about the Custom Shop concept – and finally about all three at once. The Tortoise Telecaster. Initially, says Page, Schultz saw the venture as “a couple of guys in the back 40 whittling away at some cool guitars. All rights reserved. “Bill Schultz told me, ‘If we can only break even, I want the coolest Custom Shop on the planet!’ We did that, and put Fender back on the map.”. It’s a bustling, noisy and creatively volcanic place that re-earns its nickname—the Dream Factory—every day. “I initially started working at Fender in 1978,” Page relates, “And spent close to nine years in Guitar R&D – three as a model maker and six as a guitar design engineer with Freddie Tavares [hired by Leo Fender in the early 50s and co-designer of the Stratocaster]. After talking with Bill [Schultz], Dan gave me the choice of going back into Guitar R&D, the position I had left in January, or working with Michael Stevens in the Custom Shop. We do not take this partnership with you lightly. Fender literally wrote the book on electric basses, laying the foundation for musical innovation and evolution. Trust over 40 years of exemplary service. We understand that you expect the very best from us and it is our goal to craft the highest quality musical instruments and provide the world's most comprehensive customer support. That’s also about the same time that my mentor, Freddie Tavares, came by to visit and told me that the shop reminded him of when he first started working for Leo Fender in the 1950s. or make an offer? Der Custom-Shop sowie die Indvidualisierung Ihrer Fender ist unsere Stärke, ob Stratocaster oder Telecaster... bei uns sind Sie bestens betreut. As one of only a handful worldwide Fender Custom Shop Showcase designated dealers, we offer a stunning selection of Fender Custom Shop models. Through with some of the members of the most skilled luthiers in the past a Fender could be in Pink... Bestens betreut 's video demo: for more information: Fender it ’ s a bustling, noisy and volcanic! 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