Advertisers can greatly benefit from this credibility when their ads are viewed … Ability to quickly change message C. Superior color D. Relatively short life It lacks timeliness. Which of the following statements about clutter in magazine advertising is true? Content Guidelines 2. Advertising offers the following advantages. What is the key objective of a harvest strategy? In addition, a very short span of time is required to reach the product to the public. Share your own to gain free Course Hero access. Which of the following is an advantage of using magazine ads instead of newspaper ads? Magazines are highly targeted so it’s possible to purchase ad space in that particular magazine that will be read by your target audience no matter how specialised it may be. The following list is an introduction to advertising tactics that you could use. Main advantages of the magazine advertisements are as follows: (1) Magazines are generally issued monthly and the class of persons who read them varies according to the type of the magazines. The biggest differences are: ! Thus, they avoid wasteful expenditure on advertising. It’s an affordable print advertising option. Definition Because they are interested in the content and ads provide additional information relevant to the issue or topic area. Click here to get an answer to your question ️ Which of the following types of advertising has the advantage of being especially affordable? Plagiarism Prevention 4. Magazine adv… Which of the following is an advantage of print publication as an advertising medium? What are the Various Forms of Printed Advertisements? A. C. the ads can target a specific market segment, making them more effective. Friends will give magazines to each other to read. By embracing the many advantages of print advertising and adding it to their marketing mix, advertisers can leverage the power of both print and digital to create the most awareness and revenue possible. Image Courtesy : industryleadersmagazine.com/wp-content/Business-Magazine.jpg. What Are the Advantages of Advertising in Magazines. Identify the advantages of magazines advertising (Check all that apply.) In fact, we’ve identified 7 advantages of television advertising to help you rationalize the investment as a part of your media budget. Which of the following statements provides a reason why consumers are more receptive to magazine advertising than to television advertising? In fact, Facebook is one of the largest mobile applications that exist today. Which of the following is an advantage of magazine advertising? Wide coverage of local markets. Tool For Promotion: Advertising is an element of the promotion mix of an organization. Magazines offer high visual quality with full color and glossy finish. Privacy Policy 8. b. Before we discuss the advantages of magazine ads, we first analyze the downside of this type of mass media influence. b. Avoid These 8 Mistakes; 7 Steps to Profitable Print Advertising A Preface to Marketing Management (13th Edition) Edit edition. Therefore, better visual effects can be created. Advertising through magazines is more effective. A. Which of the following is an advantage of magazine advertising? Or with Internet advertising, it doesn’t disappear as quickly as it arrives. A) high-quality reproduction B) short ad purchase lead time C) high efficiency in circulation D) no ad competition in same medium E) low cost of advertising RELATED POSTS: Hate Wasting Money on Print Advertising? We’ve got course-specific notes, study guides, and practice tests along with expert tutors. Answered by. 34) Which of the following is an advantage of using magazines as an advertising medium? TV Reaches Large Audiences. It saves time, effort and money of the consumersin obtaining information about the product. Content Filtrations 6. Facebook advertising is mobile. advantages of advertising through magazine is that grabs a wide audience as magazines are popular however depends on what magazine it is. Characteristics Of Advertising. Magazine advertising B. Infomercials C. Internet advertising D. Billboard advertising An advertisement brings the new products to the notice of the consumers and helps them satisfy their wants. Placement flexibility is an advantage of radio. A. 50% of all Internet users are mobile. If this target audience is known, magazine advertising can provide the best way to reach them. B. Therefore, you don't normally get the same level of attention and engagement … It raises the standard of livingof the consumers by stimulating their desire for a variety of new products. 3. Study Mktg 353: Advertising Flashcards at ProProfs - Which of the following are two types of ads placed in the middle of magazine pages and surrounded by editorial matter? D. specialty magazine advertising. Prohibited Content 3. asked May 21, 2016 in Business by Elena. Magazine advertising B. Infomercials C. Internet advertising D. Billboard advertising Paid Form: Advertising requires the advertiser (also called sponsor) to pay to create an advertising message, to buy advertising media slot, and to monitor advertising efforts. Tool For Promotion: Advertising is an element of the promotion mix of an organization. TV advertising allows the product to reach large number of people, both at regional as well as at national level. Add your answer and earn points. c. Ads can be seen repeatedly. Which of the following is an advantage of using magazines as an advertising medium? Report a Violation. short exposure time superior color. -Consumer receptivity is higher in magazine advertising compared with broadcasting - Readers can control the rate and duration of their exposure to magazine advertisements Get one-on-one homework help from our expert tutors—available online 24/7. It’s an overlooked advertising medium that’s great for reinforcing messages communicated through other mediums such as television or magazines. Advantages of Classified Advertisements. 4. Magazine advertisements can be directed towards a particular class of people. Problem 65MCQ from Chapter 8: Which of the following is an advantage of magazines over new... Get solutions 198. Flexibility and timeliness. 1. a. An advertisement, therefore, in a magazine can create better impact. (p. 432) Which of the following is an advantage of magazine advertising? List of Advantages of Billboard Advertising. Where are the options New questions in Business. Paid Form: Advertising requires the advertiser (also called sponsor) to pay to create an advertising message, to buy advertising media slot, and to monitor advertising efforts. For example, Filmfare is an Indian magazine that puts a large focus […] One of the first advantages of this kind of advertisement is its low cost when compared to other forms of advertising. Plus, the lifespan of newspaper and magazines is very short as people have a tendency to throw them or keep them aside after one day of reading. 2. What are the Four Important Advantages of Advertisements? 1. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. Thus a suitable magazine maybe selected to make an appeal to a particular section of the community. Which of the following is an advantage of magazine advertising? Satisfaction guaranteed! In fact, many people turn to local publications as a source of advice. Which of the following types of advertising has the advantage of being especially affordable? Merits of Advertising in Magazines. Advantages of Magazine Advertising: Permits easy reach to niche markets/ particular target audience. You only have a few seconds for someone to glance up at a billboard, so their size is a huge advantage. Which of the following is NOT considered an advantage of advertising in from BUS 2061 at Central State University Advertisements contributes to the reduction in the selling prices of goods for the consumers by encour… A. Clutter is not really a problem at all in magazine advertising. For example, Filmfare is an Indian magazine that puts a large focus […] Ability to quickly change message Q Superior Which of the following statements provides a reason why consumers are more receptive to magazine advertising than to television advertising? Which of the following is an advantage of magazines over newspapers as an advertising medium? 23. TBI media is No. Magazine advertising is considered to be superior to newspaper advertising because of the following merits: Magazines are read more carefully and at greater leisure. Intense coverage of local markets. The first and foremost con is the cost that goes into putting up advertisements in magazines where space and … The magazine may be meant only for men or only for women or for both. While cheap rates, good targeting and analytics are advantageous, it is also easy for people to ignore and distrust online ads. Ask for details ; Follow Report by Flowersgirl 05/24/2017 Log in to add a comment Answer. 1. Which of the following types of advertising has the advantage of being especially affordable? Each magazine has a particular demographic and interest that it serves, so it is often possible to find a publication that … (5) The number of advertisements also serves as an index to the popularity of the magazine. Thus a suitable magazine maybe selected to make an appeal to a particular section of the community. Advertising in a specialist magazine can reach your target market quickly and easily. Which of the following is an advantage associated with outdoor advertising? Moonburst is a newly-launched brand of energy drinks, one among many other recently introduced competing brands. 198. The Disadvantages of Magazine Advertising. Among the disadvantages of radio advertising, a primary drawback is that people listening to it are often engaged in other activities, such as driving. Which of the following types of advertising has the advantage of being especially affordable? Are you aware of them? Short exposure time B. A. Which of the following types of advertising has the advantage of being especially affordable? ... Magazine. Disclaimer 9. A. Definition Because they are interested in the content and ads provide additional information relevant to the issue or topic area. 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