(1) Introduces a New Product in the Market: Advertising plays significant role in the introduction of a new product in the market. A. C. Outdoor advertising is typically used by national companies like Kraft and IBM. B) Magazines have not benefited from advances in communication technologies. Advertisers prefer using black and white because of the greater visual impact it makes. Topic: Purchasing Magazine Advertising Space 10-147. Fast-Close Advertising: Definition. their low cost. Advertising has as its main responsibility the increase of product sales. The return on advertising dollars is higher for magazines than for any other medium B. Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? (p. 422) Which of the following statements is true about the use of color in magazine advertising? Which of the following is true of newspaper advertisements? Most magazines and newspapers could survive without advertising revenue. 10 points It offers relatively lower reach and frequency than other media. Which advertising medium would reach the fewest people? True: Television advertising rates … A) Digital media can never have the reach or impact that traditional media has. C) It is not true. A) Traditional advertising gained a stronger foothold than ever before. B. It offers lower consumer receptivity and engagement. c. Advertising plays a pivotal role in world commerce and the way we experience life. C) Consumer-generated content, e-business, and ad blockers became key aspects of the IBP industry. A) It should be used as a general guideline. B)Advertisers prefer using black and white ads because of the greater visual impact on portraits. Chapter 10 - Media Planning and Strategy 78. A. The advantages of magazine advertising can be broken down into categories such as audience targeting and longevity of the ad. A. Since magazines tend to have very specific audiences that read them, it is much easier to concentrate on a particular market segment with these publications than with newspapers or other print media. Solicitation, but not advertising, by individual professional accountants in public practice is permitted in the Philippines. Closing Dates (in magazine advertising) Definition. BLACK ENTERPRISE is the premier resource for black entrepreneurs, black-owned businesses, and career, tech, and money content for black people. Individual magazines reach a very selective audience and are very valuable for reaching specific types of consumers or market segments. d. Advertising rarely generates revenue. Which of the following is NOT an advertising medium? Which of the following is true about advertising during the period between 2000 to the present? It offers relatively lower competition. A. Slice-of-life executions are very inefficient in business-to-business advertising. Which of the following statements is true about the use of color in magazine advertising? Which of the following statements about magazines is true? Which of the following is true of magazine advertising? True: Magazine advertising rates are based on circulation, the type of readership, and production techniques. It does not offer selective binding opportunities. Which of the following is true of advertising… Outdoor advertising does not have a negative image problem as do some other types of advertising. A. national advertising B. primary demand advertising C. trade advertising D. business-to-business advertising E. professional advertising. D) Magazines do not accept local advertising. It offers lower consumer receptivity and engagement. Print advertising Isn’t Dead! Which of the following is true of the square root law which states that the recognition of print ads increases with the square of the illustration? The advantages and disadvantages associated with the use of either magazines or newspapers as advertising media vehicles are the same. C. B. Advertisers generally prefer color ads because they have greater visual impact and are superior for attracting and holding attention. It is generally considered to have a lower lead time. B) It should be considered purely as a law. E) … Which of the following is true regarding television advertising? It is easy to narrowly target an audience with the help of television advertising. Marketers are following the daylong journey of the Facebook Watch audience - Digiday Digiday How brands can find their path to true advertising automation - Digiday Which of the following is NOT an advertisement? One advantage of radio advertising is its flexibility It offers relatively lower competition. D) They are highly expensive to create. C) Both digital and traditional media need to create their own niche and function independently of one-another. Which of the following is true of the role of smartphones and online advertising? 6. It is generally considered to have a lower lead time. C. Magazines are primarily a local advertising medium. C) They can be reproduced quickly. which of the following types of sales promotions are also called continuity programs? Which of the following is true of magazine advertising? d. A professional accountant in public practice in the Philippines, where advertising is prohibited, may advertise in a newspaper or magazine published in a country where advertising … B. the short lead time needed to place an ad. Question 2. Question: C) Magazines typically use a mass marketing strategy. Which of the following statements about the role of magazines is true? To be effective, a slice-of-life execution should avoid mimicking real life because its primary purpose is to rise above the clutter. It offers relatively lower reach and frequency than other media. Which of the following is true of magazine advertising? some magazines have sought to overcome disadvantage of long closing dates by offering short-notice advertising deadlines, sometimes @ a … It does not offer selective binding opportunities. A. D. Outdoor advertising is the only form of advertising that is not regulated by national legislation. The more color used in the ad, the lower the cost. Newspapers are primarily a local advertising medium but are also used by national advertisers. B) Traditional media is a dying medium and social media will soon replace it. Which of the following statements about magazines as an advertising medium is true? 10 points B. Which of the following statements about radio as an advertising medium is true? Moonburst is a newly-launched brand of energy drinks, one among many other recently introduced competing brands. B) Interactive media hindered the direct measurement of ad exposure and impact. Advertising offers the following advantages. Which of the following is true of traditional media and digital media? b. B. a. A)The more the color used in an ad, the lower the advertising cost. It does not offer selective binding opportunities. (Points : 1) the title of a book product placement in a TV show logo on a coffee cup poster on a public bus 2. Loyalty programs clear, a woman's magazine, features an ad for Olivia watches. It offers lower consumer receptivity and engagement. Which of the following statements about newspapers and magazines as advertising media is true? Newspapers are exclusively a local advertising medium. It offers relatively lower reach and frequency than other media. It offers relatively lower competition. Magazines benefited from the fact that newspapers made photojournalism popular C. The niche marketing strategy has been a failure for magazines A. B. (Points : 1) a TV commercial an in-home mailer … It is the best medium for action and image advertising. Topic: Advertising Execution 62. true false 2. not all marketing transactions involve the exchange of The advantages and disadvantages associated with the use of magazines as an advertising media vehicle are the same. D) It offers customized feedback on different advertising … TV advertising is time consuming and reaches limited number of people. 1. B) They do not require the use of creative options. Ads appearing on smartphones are better trusted and accepted as a source for buying information when compared to online consumer opinions. Select one: A. 10 points : It is good for factual (informational) copy. Don’t let anybody tell you that print is dead. False: Newspaper advertising rates are divided into two categories, one for classified ads and the other for display ads. Question 34 options: A) They typically offer limited selectivity. Which of the following is true regarding advertising? date when all material must be submitted to a publication; Term. Which of the following statements about newspapers and magazines as advertising media vehicles is true? C)Color ads are considered better suited for attracting and holding attention. Even in the age of smartphones and the Internet, your potential customers are still paying attention to the printed word, and you can boost your sales by advertising in magazines and newspapers, as well as with direct mail.. Related: The Secrets to Effective Newspaper Advertising It is generally considered to have a lower lead time. Test bank Questions and Answers of Chapter 12: Evaluation of Media: Magazines and Newspapers Which of the following statements is true about the use of color in magazine advertising? A. the lack of noise associated with the use of magazines in the communication channel. (p. 304) Which of the following statements is true about the use of slice-of-life executions? test bank 1. advertising account for the majority of marketing communications expenditures. their ability to target specific audiences. C. Which of the following statements about magazines as an advertising medium is true: Magazines have long lead times and deadlines that can reduce flexibility. Advertising is a universal communication beyond language and culture. Newspapers are a primary source of shopping information for many consumers. A) Magazines have long lead times and deadlines that can reduce flexibility. One reason for using magazines as an advertising medium is. (Points : 1) baseball stadium library concert venue hockey game 3.