His work is characterized as Swiss Typography. A Visual History of Typefaces & Graphic Styles (Multilingual Edition), The Anatomy of Type: A Graphic Guide to 100 Typefaces, Designing with Type, 5th Edition: The Essential Guide to Typography, Typography: Formation and TransFormation (NIGGLI EDITIONS), Research for Designers: A Guide to Methods and Practice, Graphic Design Manual: Principles and Practice. Wolfgang Weingart gilt als „enfant terrible“ der modernen Schweizer Typografie. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. Reviewed in the United States on September 28, 2014, Reviewed in the United States on July 19, 2020. He printed a few letter Ms by letterpress, pasted them down on a cube, and photographed them from different perspectives. Why? Swiss typography became synonymous with corporate design for multinationals, and subsequently referred to as the ‘international typographic style’. Instead of drawing the lines as he was told, he went over to the type shop and made a contraption that he could use to print lines. He created highly abstract letterpress prints with rules shaped into elegant curves, almost resembling rolling hills in a beautiful countryside. Your recently viewed items and featured recommendations, Select the department you want to search in. The emotionally-charged lines, the potent, image-like qualities of his type, the almost cinematic impact of his layouts, all speak of his great passion of creating with graphical forms. Weingart was born in the midst of the World War II in Germany. Since the 1970s Wolfgang Weingart has exerted a decisive influence on the international development of typography. Wolfgang Weingart In his work, Weingart demonstrates his mastery of typographic rules and the meaning achieved in breaking them. Weingart's Dictionary and Manual of Fireworks, Hardcover by Weingart, George,... $102.34. Moreover he is deemed the pioneer of ‘New Wave’ or Swiss Punk typography. Weingart was born in the midst of the World War II in Germany. Wolfgang Weingart: Typography. From April Greiman’s ‘hybrid imagery’ to David Carson’s deconstructive page layouts, anarchy reigned supreme in the nineties. He started it all. It was at this time that Weingart took a great interest in making things with his hands. He began teaching at the Basel School of Design, where he was appointed an instructor of typography by Armin Hofman in 1963. As much as he tries to be expressive with type, he feels that there are times when the clients’ wishes and the users’ needs are of a more urgent priority. Please try your request again later. ‘They were doing it as a style and it was never my idea to create fashion’, denotes Weingart. This book is perhaps a token for his passion about teaching. Wolfgang Weingart, Lümmel, from: Das Kotzenbuch, 1970–1972, letterpress, manual typesetting. A useful critical review of the monograph from the Swiss designer who bent the Swiss grid. The possibilities that these technologies offer seem endless to him, and he finds it hugely satisfying to explore the materials: ‘The thing that is so special for me… is the variability of the materials under the influence of idea and technique.’. 520 pages de typographie dans tous ses états. Tseung Kwan O, NT Weingart recalls, ‘in my presentations in 1972, there was always a group of audience that hated it, one group that loved it, and the rest would all leave during the lecture.’ The people who were against his experimentations dismissed it as something that could never be adopted commercially. I also consulted several sources when writing this article, and corresponded with Weingart on a couple of occasions. Weingart’s ingenuity is simply impressive: he took a plank of wood, screwed L-shaped hooks on it in a grid format, then turned them at 0, 45 and 90 degree angles to form compositions, inked it and printed it on a letterpress. He would proudly acknowledge that his experimental typography is also Swiss, because it was a ‘natural progression’ from the classical Swiss typography as we know it. keith [at] keithtam.net, Room B1041, 3 King Ling Road Wolfgang Weingart, born in 1941, in the Salem Valley, Germany, is known to be a typographer, graphic designer, and theacher. He also taught for the Yale University Summer Design Program in Brissago. Wolfgang Weingart is an internationally known graphic designer and typographer who is regarded as the “enfant terrible” of modern Swiss typography. Wolfgang Weingart Weingart was most influential as a teacher and a design philosopher. Wolfgang Weingart: Typography in Context. This article is the result of my personal encounter with Wolfgang Weingart at the Emily Carr Institute of Art & Design in March 2001, where I was a student at the time. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. How well was his progressive idea about typography received at that time? His name is Wolfgang Weingart. Lars Muller; Bilingual edition (July 25, 2014), Reviewed in the United States on November 23, 2014, Very different compared to what is offered in the area of Typography, Reviewed in the United States on November 16, 2015. every graphic elements and photos inside is worth seeing. Weingart's work is a benchmark in design and typography. He suggests that four typefaces are enough to address all typographic problems. It is surprising that he was probably also the first person to introduce the Macintosh computer into the type shop in Switzerland. keith.tam [at] vtc.edu.hk He found that with the repro camera, a more fluid range of type sizes was possible. Countless designers have been inspired by his teaching at the Basle School of Design and by his As the successor to Emil Ruder at the world-famous Schule fur Gestaltung in Basel, he enhanced the rigor of Swiss Typography with experimental verve and creativity; he also put his innovative ideas to work for Typografische Monatsblatter. Weingart wants his students to experience design as a tactile, hands-on experience. His inspirations were mainly drawn from the processes of typesetting and reproduction, where he finds great pleasure in discovering their characteristics and pushing them to their limits. He is also deemed the pioneer of ‘New Wave’ or Swiss Punk typography. Technological progression eventually led Weingart to experiment with photographic reproduction processes. Since the 1970s Wolfgang Weingart has exerted a decisive influence on the international development of typography. He is credited with developing the ‘New Wave’ typography in the early 1970s which is also dubbed as ‘Swiss Punk’. ‘For me, typography is a triangular relationship between design idea, typographic elements, and printing technique,’ writes Weingart. Most famous for his experimental, expressive work that broke the mould of classical Swiss typography, Weingart began his typographic career in the early sixties as an apprentice of hand composition at a … One of these typefaces would certainly be Akzidenz Grotesk, an early sanserif of the grotesque genre designed by the Berthold Foundry in Germany at the close of the 19th century. Wolfgang Weingart (born 1941 in the Salem Valley in southern Germany) is an internationally known graphic designer and typographer. Wolfgang Weingart was born in 1941 and trained as a typesetter in Basle. He is certainly known for his departure from traditional Swiss typography, having once said, “I took Swiss Typography as my starting point, but then I … There are 5,933 graphic design works online. We had an immensely enjoyable afternoon of discussions and an insightful lecture in the evening. He screwed the hooks into the wood at different levels so some received ink at type-high and some did not. The computer and electronic tools in general are destroying our natural needs.’ The natural needs, perhaps, is our need to create, to express. He then decided to further Weingart works with a very limited palette of typefaces. The book doesn’t just give you glimpses, but detailed accounts of his life and times, leaving no stones unturned. Licensing. That’s why Weingart’s students do not design on the computer – they are asked to first work out their ideas by hand. information designer, typographer, academic, consultant, office +852 3928 2788 Within the framework of a research project on Wolfgang Weingart, from the beginning of 2012 to the end of 2013 investigations and Most fa-mous for his experimental, expressive work that broke the mould of classical Swiss typography, Weingart began his typographic career in the early sixties as an apprentice of hand composition at a typesetting firm. The value of living has changed. Perhaps ‘rebel’ is too harsh of a description – he was simply inquisitive. I … Wolfgang Weingart Wolfgang Weingart (born 1941) is an internationally known graphic designer and typographer. Weingart, born of the Alps in Southern Germany 1941 where he spent most of… Those were the days for graphic design superstars, whose style many a graphic designer adored and imitated. When he was a young boy, he once completely disassembled his bicycle and put it back together again. Or perhaps it is an antidote for his rather grim view on the future of graphic design: ‘graphic design is in a big crisis. The simplicity of his choice of typefaces speaks of his fondness of simple tools. In Typography Weingart gives an unusual and frank narrative of his early life and development as a designer. Weingart was born in the midst of the World War II in Germany. Something went wrong. In a class he had with Armin Hoffmann, the students were asked to work on a line composition using ruling pens. The education in our school is not the best any more. Our second Communication Studio project is called Connecting History. Not satisfied with the rather limited range of sizes that metal type offered, Weingart began to explore the possibilities of the repro camera. Please try again. Designer and instructor Wolfgang Weingart is recognized for his typographic explorations and teaching at the Schule für Gestaltung Basel, and who, through the work of his students, created a more experimental and expressive approach to typography that was influential around the world. Following his rather unsuccessful attempt at completing his course, Armin Hoffmann, who was then the head of the Basel School, invited him to teach there, by the sheer admiration of his work. Since 1972, Weingart has lectured widely on his teaching methods in Europe, the US, Canada and Mexico. His work is categorized as Swiss typography and he is credited as "the father" of New Wave or Swiss Punk typography. Top subscription boxes – right to your door, © 1996-2020, Amazon.com, Inc. or its affiliates. Weingart started with a … Swiss typography was founded upon the teachings of the Bauhaus in Germany soon after World War II and became a rational approach to typography. 1941) Wolfgang Weingart is a graphic designer and typographer. His work breaks out of the rigidity of prevailing conceptions of swiss typography while giving us a fresh look to the endless possibilities it holds. Find all the books, read about the author, and more. In 2000, Weingart published a substantial monologue simply titled My way to typography, a remarkable object of design in itself. In the late 1960s he instilled creativity and a desire for experimentation into the ossified Swiss typographical industry and reflected this renewal in his own work. Akzidenz Grotesk has a certain ugliness to it, that’s why it has character.’ He feels that Univers, which is Emil Ruder’s favorite, is too slick and cosmetic for his taste. His design education focused on typesetting and the process of […] His style is characterized as Swiss Typography. It was he who fathered what was subsequently dubbed ‘Swiss Punk’, ‘New Wave’ or whatever you care to call it – perhaps even post-modernism. Please try again. He is not only recognized for his skills as a graphic designer, but as an instructor. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. This unique process yielded dramatic black and white letterforms in perspective and formed the basis of many engaging abstract compositions. He has been teaching there ever since and had made extraordinary impact on the contemporary typographic landscape. There was an error retrieving your Wish Lists. He compares the computer to a digital watch: a traditional watch shows a ‘landscape’, it tells a story; a digital watch only shows a particular moment. His work is categorized as Swiss typography and he is credited as "the father" of New Wave or Swiss Punk typography. I would like to extend my personal thanks to Mr Weingart here. A Page for Graphic Designers: Wolfgang Weingart; AIGA Boston: Weingart Lecture and Typography Workshop; MK Graphic Design: My Typography Instruction at the Basle School of Design/Switzerland 1968 to 1985; Typotheque: Wolfgang Weingart - Typography, book review by Stuart Bailey To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. While no one can give a definitive answer as to whether these American graphic designers took what Weingart did and brought it to new heights, they certainly managed to make it a huge commercial success. Weingart’s typographic experimentations spanned across three different eras of typesetting technology: letterpress, phototypesetting and the computer. In the late 1960s he instilled creativity and a desire for experimentation into the ossified Swiss typographical industry and reflected this renewal in his own work. WOLFGANG WEINGART: My Way to Typography BOOK LIMITED EDITION RARE . by Stuart Bailey. ‘Every page of the book is a handmade cookie.’ He had spent five years to put this book together, and it contains much of his personal exploratory work that had not seen the light of day until now. It wasn’t until the early eighties, when his American students like April Greiman and Dan Friedman brought back to the US a wealth of typographic arsenals from Basel and co-opted it into the mainstream of graphic design. To get the free app, enter your mobile phone number. As early asthe mid-1960s he began to break the established rules. Weingart’s fascination with everything mechanical started at an early age. I miss many things that I grew up with during and after the war that can never be found any more.’ These provocative statements are sprinkled throughout the book, intended as foods for thought for students to contemplate what it is that they are doing. Free shipping . This shopping feature will continue to load items when the Enter key is pressed. Wolfgang Weingart is known by many as a typographer, a graphic designer, a rebel, an “enfant terrible”, the father of “New Wave”typography and a teacher. Since the 1970s Wolfgang Weingart has exerted a decisive influence on the international development of typography. Wolfgang Weingart (b. In the late 1960s he instilled creativity and a desire for experimentation into the ossified Swiss typographical industry and reflected this renewal in his own work. Weingart’s work is characterized by his painterly application of graphical and typographical elements. Weingart simply knows when he has to put his ego aside and emphasize on solving particular design problems. For the first time he gives a comprehensive survey of his works over the past forty years, most of which are unknown. Weingart was a swiss punk graphic designer and lecturer that is regarded as the father of New Wave typography. Typography: My Way to Typography (English and German Edition). It was he who ignited the spark of ‘typographic anarchy’ that exploded on the verge of the nineteen nineties. Wolfgang Weingart, a German international graphic designer and typographer who is recognized for his iconic body of work in his field. Since the 1970s Wolfgang Weingart has exerted a decisive influence on the international development of typography. The computer, to him, is too illusive. If you haven’t read it, I suggest that you do because it is just about as much as one can look into any designer’s life, work and influences. A descriptive framework for Chinese–English bilingual typography. By the beginning of the sixties, the language of Swiss typography had already gained reputation the world over. Countless designers have been inspired by his teaching at the Basle School of Design and by his lectures. Stuart Bailey looks at the contradictions in Weingart's book and his design work in context. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. There was a problem loading your book clubs. “Typography in a New Context” In the late 1960s Weingart started experimenting with unconventional methods of setting text type, which took aim at “the established rules of modern Swiss typography.” (Weingart Typografie) Full text and full Q&A session transcript in PDF format. Reviewed in the United Kingdom on February 27, 2015. It also analyzes reviews to verify trustworthiness. Weingart was considered to be one of the first to disregard the International Style along with Odermatt and Tissi and once stated that his starting point was the mordernist Swiss typography and he just had to blow it apart to create his unique work. His typographic layouts are compelling yet lucid, free yet controlled. Une ballade que tient un chemin de fer de qualité. Since the 1970s Wolfgang Weingart has exerted a decisive influence on the international development of typography. He liberated letters from the corset of theright angle, spaced, underlined or reshaped them and reorganised typesetting. Every page is a study in type and form. What more can you ask for in a career? Wolfgang Weingart was a german typographer who greatly influenced the swiss typography with his experimentation propagating the ʻnew waveʼ. Yet, despite how readily he accepted and pushed the boundaries of the letterpress and phototypesetting processes, he is rather unenthusiastic about the computer technology. Wolfgang Weingart has 10 works online. In over 500 pages with over 400 illustrations, Weingart recounts his early life as a designer, as well as the years of training and development that he went through to get to the point that he is today. His typographic experiments were strongly grounded, and were based on an intimate understanding of the semantic, syntactic and pragmatic functions of typography. shipping: + $7.06 shipping . $699.99. He then decided to further his studies at the Basel School of Design in Switzerland, the cradle of classical Swiss typography. Rivivere uno dei pionieri della grafica è un must per chi vuole capire uno dei tanti mestieri che un grafico ne fa responsabile. His name is Wolfgang Weingart. Whereas ‘traditional’ Swiss typography mainly focused on the syntactic function, Weingart was interested in how far the graphic qualities of typography can be pushed and still retain its meaning. This is Wolfgang Weingart’s retrospective book on typography, compiled by Lars Müller Publishers into a volume in ten sections in 2000. ‘I grew up with Akzidenz Grotesk and I love it. In the late 1960s he instilled creativity and a desire for experimentation into the ossified Swiss typographical industry and reflected this renewal in his own work. Wolfgang Weingart is known for his experimentation in typography, becoming a significant figure in its international development in the 1960s, 70s, and onwards. Weingart spent his childhood in Germany, moving briefly to Lisbon in 1954 with his family.… Figures such as Armin Hoffmann and Emil Ruder were the major proponents of Swiss typography, who were teachers at the Basel School of Design at the time. Shillington Book Club: My Way to Typography by Wolfgang Weingart Sarah McHugh, UK Director – My Way to Typography Author/Publisher: Wolfgang Weingart I love typography and I experimented a lot with print techniques and type throughout my career, I have always been inspired by Wolfgang Weingart, his work had a massive impact on me when I was studying. Le signe traité avec maestria. Research into Tradition, Media Revolutions and Innovation in the Work of Wolfgang Weingart 1961–2004. Grid systems in graphic design: A visual communication manual for graphic designers, typographers and three dimensional designers (NIGGLI EDITIONS) (German and English Edition), The Visual History of Type: A visual survey of 320 typefaces, The New Typography (Weimar and Now: German Cultural Criticism (Paperback)), Type. 1941) Swiss Punk Wolfgang Weingart is a German graphic designer credited as the progenitor of New Wave typography. In his typographic work, Weingart has been equally fascinated by the technology and mechanical reproduction processes. ‘Typograficzny pejzaz Wolfganga Weingarta’ (‘Wolfgang Weingart’s typographic landscape’) in 2+3D, i–2003, Nr 6, pp.18–23 (in Polish). What exactly is ‘Swiss typography’? There's a problem loading this menu right now. Wolfgang Weingart is regarded as the "enfant terrible" of modern Swiss typography. Hong Kong. Wolfgang Weingart is regarded as the “enfant terrible” of modern Swiss typography. In the midst of his emotionally satisfying work one will also occasionally encounter work in his repertoire that is undeniably Swiss in its original flavor – calm, rational and clear. Flipping through the book is almost a voyeuristic experience – it is almost as if you were looking through one’s personal sketchbook or diary. Largely self-taught as a designer, since 1968 he has been a tutor at the Schule für Gestaltung Basel, Switzerland, where he concentrates on experimental typography. To call what he did and still does as ‘deconstructive’ would be too simplistic a comment. This is when the semantic function of typography comes in: Weingart believes that certain graphic modifications of type can in fact intensify meaning. Affiches, photographies, graphisme... un dos carré imposant mais qui ne triche pas. is Wolfgang Weingart. You can learn a lot just by looking at the book. You're listening to a sample of the Audible audio edition. The use of grid systems was the key to the logical disposition of type and images on the page, along with sanserif typefaces for clear, functional communication. For this, we began by choosing a designer from a long list, and diving … Since the first day when he arrived at Basel as a student, it was clear that Weingart was a rebel. Wolfgang Weingart (b. There are 10,039 design works online. At this point, our dear Mr Weingart barges in, hurriedly corrects my one-sided viewpoint of Swiss typography: ‘not only one conception of typography exists in Switzerland’. Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free. They believed that typography should be unobtrusive and transparent, in order to clearly communicate its textual content. There is no doubt that Weingart bent the rule of classical Swiss typography – both literally and figuratively. He doesn’t seem to perceive a divide between fine art and typography. Both as a teacher and a designer, Wolfgang Weingart's influence on the development of typography since the 1970s is unparalleled. His career is one of curiosity and experience, aptitude rather than learning, and of ordered experiment and visual enjoyment. Wolfgang Weingart Wolfgang Weingart is an internationally recognized figure for his iconic body of work in the field of graphic designing and typography. Some of his personal work is almost akin to landscape paintings, only that his paintbrush is replaced by type, rules and screens. Unable to add item to List. When he was an apprentice at a letterpress workshop, he was pondering about why the brass rules that were used to print tabular matter always had to be straight and at 90-degree angles to each other. According to Weingart, "I took 'Swiss Typography' as my starting point, but then I blew it apart, never forcing any style upon my students. He instilled creativity and a desire for experimentation into the ossified Swiss... read more Author (s): Wolfgang Weingart 22,5 x 27,5 cm, 8 ¾ x 10 ¾ in Tam, K C H (2003). His visit was certainly one of the main highlights of my days at design school. In 1947, after Weingart started school, he noticed the academics weren’t a part of his stregnths. Both as a teacher and a designer, Wolfgang Weingart's influence on the development of typography since the 1970s is unparalleled. ‘Sometimes I wish I was living in the nineteenth century,’ writes Weingart in one of the pages. ‘That’s my schizophrenic personality,’ says Weingart. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. He is commonly credited as the father of New Wave typography, also known as “Swiss Punk Typography.” Born in 1941 in southern Germany, Weingart attended the Merz Akademie in Stuttgart from 1958 to 1960. Most famous for his experimental, expressive work that broke the mould of classical Swiss typography, Weingart began his typographic career in the early sixties as an apprentice of hand composition at a typesetting firm. Wolfgang Weingart Born in 1941, Wolfgang Weingart is an independent graphic designer and a very influential teacher at the Kunstgewerbeschule in Basel. The teaching at Basel for Weingart is not about trends but a ‘stability’ that they try to move away from, but never totally. It is the tension between his desire to express and his consideration for communication that creates this interesting mix of work and his perpetually inquisitive working ethos. Let me leave you with these wonderful words from Weingart: ‘what still surprises and inspires me today: to turn blank paper into a printed page.’ Nothing can be more reassuring than to read words like these from someone who has almost forty years of experience behind him. The simpler the assignment, the more difficult the solution,” writes Wolfgang Weingart in his book, Typography. Please try again. ‘What’s the use of being legible, when nothing inspires you to take notice of it?’ How true. ‘I’m an old granny you know? Working alongside Emil Ruder’s class at Basel, Weingart was able to continue pursuing his letter ‘M’ series of typographic studies that he had begun when he was working part time at a typesetting firm. Levels so some received ink at type-high and some did not basis of engaging. Books on your smartphone, tablet, or computer - no Kindle device required iconic. Sections in 2000, Weingart began to explore the possibilities of the main highlights of my days at design.! Still does as ‘ Swiss Punk ’ the past forty years, most which! Doing it as a teacher and a designer gilt als „ enfant terrible “ der Schweizer... Typography: my Way to typography book limited EDITION RARE he is deemed the of! Aptitude rather than learning, and more enjoy free Delivery and exclusive access to music, movies TV! To Mr Weingart here the rather limited range of sizes that metal type offered, Weingart demonstrates his of. Of theright angle, spaced, underlined or reshaped them and reorganised typesetting, audio! 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